Growth and Innovation Stream

How Simplicity & Simplification (S+S) Leadership are winning in a Complex World

Overview

The Simple Truth about Leadership Success, “Simplify & Make Simple””
Culture of CX + (S+S) - Instigate Innovation & Growth - Leading by S+S - Crafting the Action

Four main issues we will address and answer, throughout Simplicity + Simplification (S+S) talk:
1. Why we all contributed to complexity and what will it take to make it simple?
a. Short examples, Aldi, Amazon, Cloud Solutions.
2. How do you ensure that real innovation and growth works within your corporate ecosystem?
a. Lessons learned from SAP.
3. How to lead and design a culture of “simple and simplified” strategic experiences?
a. Dos and don’ts and what is organization barrier for S+S.
b. Samsung as an example.
4. How to craft your corporate action plan to win with S+S strategy?

Leadership and ability to adapt and change will define your corporate future. “In this complex world, the success stories almost always include simplicity as a leverage tool to growth, amazing Employee & Customer Experience, Design and Innovation Enablement. Companies such as Aldi, Netflix, SAP, Amazon, Tesco, BMW are winning or regaining growth due to their leadership strategic S+S focus. They got the basics – getting from point A to point B – was a straight line of successes and growth. Now from point B to point C, will be a different story.

What you will get when you attend

  • It will help lead your organization into simplicity and simplification S+S strategic models and mindset; benefiting employees’ performance, productivity, and generating real innovation. It helps companies to craft a much sharper human-centric strategic focus, whether they are stakeholders on c suite, employees, partners or customers.
  • When people lose focus and companies create unnecessary procedures, process, methods and work, they will rarely achieve the level of results necessary to outperform competitors, retain customers and employees and outperform human expectation. This presentation will help you to address those issues within your organization in a practical manner.
  • The focus should be on employee engagement, change adaptability and enablement with your practices, process, and adequate ecosystems for your business. If there is too much chaos in the workplace, there is no satisfaction, productivity and results. Too much chaos prevents real innovation, design, engagement, creativity and growth. Therefore, this is the time for change.
  • Until organizations transform what seems unchangeable or problematic, their “culture of complexity," --which often is self-inflicted, as a result organizations will develop in slow pace.
  • Defining the simplicity strategy, with a clear and sharp long-term vision, action plan, changing control practices, decision-making process, multilayers hierarchic as measuring outcomes, are an initial form of starting to reignite your talent and customers toward successful outcomes.
  • We will discuss how to get S+S right. We will share ideas about how to start the S+S journey and execute on it, to create a more vibrant, meaningful and simplified strategy, which often leads to enhanced satisfaction, purpose, loyalty and generates growth.
  • In this complex world, the success stories almost always include simplicity as a leverage tool to growth in Employee, Customer Experience, Design and Innovation Enablement. Companies such as Aldi, Netflix, SAP, Amazon, Tesco, BMW are winning or regaining growth due to their strategic S+S focus. They got the basics-- getting from point A to point B-- was a straight line of successes and growth. Now from point B to point C, will be a different story.
Simply put simplification in your strategic road map, and ensure customer experience success, real innovation, retention as well as maximized revenue and share value.
Ricardo Saltz Gulko

About the Speaker

Ricardo Saltz Gulko | Germany

Founder & Managing Principal
Eglobalis - Global Experiences

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Ricardo Saltz Gulko is a global strategist, Eglobalis managing director and co-founder, a thought leader, practitioner and keynote speaker in the areas of real innovation, simplification, customer experience, design, services and customer success. 

Ricardo has worked as a global executive, focusing on innovation, culture and human change, services, customer and employee experience, utilizing tools as design thinking with numerous global technology companies, including Oracle, Ericsson, Orange, Vodafone, Cingular, Amdocs, VW, SAP and Samsung among others. 

He is the co-founder of the European Customer Experience Org. (Initiative under development) and currently resides in Munich, Germany with his family.
You can learn more about Ricardo, his work, passions, and his charitable causes at his LinkedIn, Facebook, Eglobalis -Innovation –Insight – Information Agency page, or Twitter.

He currently works to help companies of varying sizes to transform themselves in the areas of innovation, change, design, and customer experience, utilizing simplification and services modelling as design thinking pathways, and professional services. He holds a MBA at J.L. Kellogg Graduate School of Management, Evanston, IL USA and Undergraduate studies in Information Systems and Industrial Engineering. 

Ricardo is also a global citizen fluent in English, Portuguese, Spanish, Hebrew and German. He is the co-founder of the European Customer Experience Org. (Initiative under construction) and currently resides in Munich, Germany with his family. Ricardo learned and worked around the globe and resided in Brazil, UK, Israel, South Korea, USA, The Netherlands and Germany.

Passionate about work and life, Ricardo, a diabetic Type One, wants to help wipe diabetes from the Earth for all of us in our lifetimes. All the proceeds from his forthcoming 2019 book will be shared with the Faustman Lab. Ricardo is doing his fair share and encouraging his followers to help support this valuable work, which is being conducted at Massachusetts General Hospital and Harvard Medical School.

You can learn more about Ricardo, his work, passions, and his charitable causes at his LinkedIn, Facebook, Eglobalis – Innovation – Insight – Information Agency page, or Twitter.


Connecting Businesses with Today’s Mobile-First Consumer 

Overview

In today’s busy, connected world, it is absolutely essential for organizations to ensure that their websites and digital experiences function quickly and intuitively on mobile devices. 

Detail

Even a one second delay in page load speed results in a 7-percent conversion loss and an 11-percent drop in page views. Building your website with AMP is a simple and robust way to ensure it is fast, user-first, and lucrative. AMP also enhances the long-term success of your web strategy with distribution across popular platforms and reduced operating and development costs. 

It's like having a team of website performance engineers working for you, with new updates every week. Join a Google expert to learn how you can create websites in a straightforward way with AMP’s open-source library, giving the user a smooth, near instant load experience.

Telling Better Stories Across the Open Web Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties. In this session, you’ll learn why publishers like CNN, Washington Post, and BBC are publishing AMP stories across the web.

About the Speaker

Nicholas Cumisky | UK

UK Mobile Lead (Agencies)
Google

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Nicholas is a well regarded Industry thought leader across the mobile ecosystem. He has over a decade of mobile experience after joining AdMob in 2007, at the time an early stage Silicon Valley based mobile advertising start-up. As part of the management team running Europe he joined Google in 2010 after Google's successful acquisition of AdMob for USD$750million. 

Nicholas has spent large parts of his Google career building and implementing mobile strategy for large UK businesses. Up until mid-2017 he has led UK App strategy, helping businesses find and engage consumers that will both install and more importantly use their Mobile App. He has now switched his focus toward maximising delivery of performance based results for UK businesses from their Mobile Sites. 

This mSite focus spans strategy and implementation of best in class consumer experiences around mSite load speed, user experience and development around the next generation of the mobile web. Outside of Google he has a small family, a garden full of triffids and one of the best fridge magnet collections on the planet.


Business Messaging: Meet Consumers Where They Are

Overview

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

Detail

RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

About the Speaker

Jason Choy | UK

Director of Partnerships, Communications P...
Google

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Jason Choy is Director of Partnerships, Communications Products and Services in EMEA for Google. 

His expertise spans telecoms, mobile, RCS, and cloud with a thorough understanding of the technology adoption life cycle. Prior to joining Google in 2015, Jason was an SVP at Jibe Mobile managing the company’s activities across the communication industry ecosystem in EMEA and APAC.