FUJITSU: UK Businesses Depend on Digital Transformation to Enhance Customer Experience

By Laura Mullan

More than two thirds (69%) of UK business leaders believe that digital transformation plays a vital role in improving customer experience, according to a new report by Fujitsu. 

This is crucial as more than three quarters (77%) of those surveyed believe they need to put customers first if their organisation is to succeed in the long-term.

Luckily though, the report suggests that the majority of those surveyed (71%) believe that their organisation is well-positioned to meet customer expectations over the next decade.


By taking steps to invest in digital technology a quarter (25%) of UK business leaders say their customer relationships have “significantly improved” over the past few years, with half (50%) citing artificial intelligence (AI) as a technology that will transform both services and products for customers.

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Author: Laura Mullan is an Experienced Content Editor at BizClik Media and Editor-in-Chief at Gigabit magazine, a B2Bpublication that offers business technology insights for CIOs, CTOs, and business technologyleaders.