Adré Schreuder | South Africa

Adré Schreuder | South Africa

Title: Chief Visionary Officer

Company: Consulta

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Adré Schreuder completed his B Com, B Com Hons & M Com all Cum Laude at University of Pretoria. He started his career as Marketing Assistant at the Marketing Division of the former Department of Post and Telecommunication and later accepted a position as Lecturer at the University of Pretoria & soon after promoted to Senior Lecturer.

Adré completed his Doctoral studies at University of Johannesburg and assumed a promotion to Associate Professor at UJ. His academic career soon earned him full professor & head of Department of Marketing when he returned to UP.

The second part of his career commenced with the founding of a marketing research consultancy - called Consulta that has grown into a large Customer Insights Consultancy. During 2012 a career dream was realised when founded (& chairs) the South African Customer Satisfaction Index (SAcsi) under a license agreement between ACSI and Consulta

Adré is recognised as the subject matter specialist in the field of customer experience measurement and management. He actively consults to large, medium and small businesses and serves as non-executive director in numerous other companies.

He serves on numerous industry bodies & holds an appointment as Extra-ordinary Professor at University of Pretoria. Adré is also part of the Advisory Panel for CEM Africa and serves on the Board of the Chartered Institute of Customer Management.

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