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Using the inspiring photographs taken during the early Antarctic expeditions, BRAD BORKAN, co-author of When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic puts you right into the action of the life-and-death decisions the explorers made on the ice.
Find out how Shackleton and the early Antarctic explorers risked it all in their quest for the South Pole in the early 1900’s ... And what we can learn from their situations to improve our modern-day decision making.
Brad is an American living in London. He has a degree in Decision Sciences from the University of Pennsylvania, and was recently named as a Fellow of the Royal Geographical Society.
Brad works in SAP Strategic Partner Marketing. He is also the co-author of When Your Life Depends on It, which focuses on the life-and-death decisions made by the early Antarctic explorers.
The book has been endorsed by Sir Ranulph Fiennes, the world’s greatest living Polar explorer. The audiobook for When Your Life Depends on It was a 2018 finalist in the Voice Arts Awards, Best Audiobook – History category. The book is also a finalist for the Wishing Shelf Awards an independently judged literary award.
“A remarkable book”
Sir Ranulph Fiennes (greatest living explorer)
“the Polar book of the year”
Jonathan Shackleton (a descendant of Ernest Shackleton)
Brad’s life-long fascination with how people and businesses can make better decisions led to a graduate degree in Decision Sciences from the University of Pennsylvania. He has presented at Antarctic conferences in Norway, Ireland and the UK, and at the prestigious Scott Polar Research Institute in Cambridge. In addition, he has been interviewed on cable TV in the US, and on Internet talk radio programs.
His website is www.extreme-decisions.com.
Brad will be available throughout the event to sign books.
Brad will be speaking at:CEW LONDON