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Dr Chris Brauer explores the future of experience and the reinvention of loyalty in a wide-ranging talk from the front-lines of research on the evolution of customer attitudes and behaviours in cultural and digital transformation.
Dr Chris Brauer is Director of Innovation at Goldsmiths, University of London and a world leading researcher and public academic in the intersections of human behaviour and emerging technologies. His projects have been featured in over 400 media outlets worldwide including the Financial Times, BBC, CNN, Wall Street Journal, and China Central TV.
His recent industry collaborations include exploring the Future of Experience and Reinventing Loyalty with Adobe, the Science of Common Ground for Heineken's award-winning Open Your World campaign, and leading digital transformation research for Microsoft.