Hussein M. Dajani | UAE

Hussein M. Dajani | UAE

Title: General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey

Company: Nissan Motor Co.

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Building a customer centric brand


Clearly, things are endlessly evolving, which means companies need to keep finding innovative ways to meet their customers’ every need. 


Keeping this in mind, I want to talk about how customer experience innovation is changing business practices to meet customers’ changing perspectives.

The remarkable growth we are seeing in the customer-centricity right now is only slated to progress even more in the coming decade, creating new opportunities for companies to grow. The sooner companies realize that it’s the customers who in reality are the heroes and begin catering to their solicited and unsolicited needs, the better chance they have at building a brand that creates a lasting and sustainable impact.

The presentation will also deep dive into measures taken to address Covid-19.

About the speaker

During his 18 year career, Hussein has been able to demonstrate both career growth, corporate success as well as building a personal brand (through thought leadership and conference presentations) – all of which were achieved by working for great companies and with great talents.

Over the past few years, Hussein has worked with the likes of WPP and Publicis overseeing some of their largest regional clients (such as STC, Vodafone, Nokia, Visa and HSBC) and was fortunate enough to be recognised as a high potential leader by WPP being awarded the renowned ‘WPP Young High Potential Leaders' Award from Sir Martin Sorrell himself.

In addition, he has received regional awards from the likes of Gulf Marketing Review, which identified him as one of the 40 top marketing professionals in the region, and being voted by the Huffington Post as among the 10 people changing the marcomm landscape in the MENA region.

Since working on the agency side, Hussein has transitioned to client side and worked with some fantastic brands in senior leadership roles (as detailed below).

Hussein's core expertise lies in the Digital Marketing and Tech space, evolving over the years from a pure player marketeer. Starting his career with some of the worlds' greatest communication companies, today Hussein is the GM for Digital and CX Transformation with Nissan Motor Co. for Africa, Middle East, India and Turkey overseeing some of the most dramatic customer transformations the company has had to go through in recent times.

Hussein will be speaking at: