Roland Ellingworth

Roland Ellingworth

Title: Head - Innovation and Customer Strategy

Company: Taste Holdings

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Roland’s background centres around customer strategy and  innovation, across financial services and retail.

Taste Holdings is a South African based management group that owns and licenses a portfolio of franchised and owned, category specialist and formula driven, QSR and retail brands including Starbucks and Domino Pizza. 

Roland has been responsible for the implementation and management of Starbucks Rewards in South Africa. His core focus is to steer customer insights in order to drive behaviour and increase customer efficacy, as well as leverage digital solutions to improve the overall experience for customers and the business.

Presentation overview:

  • Localisation of Starbucks CX strategy within the SA market

  • Customer engagement strategies for the future

  • The role of technology and data in understanding customers

Roland will be speaking at: