Zaf Mahomed

Zaf Mahomed

Title: Chief Financial Officer

Company: Cell C

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Building cx endurance in times of uncertainty


Proactive companies understand that the actions they take now will determine whether they ultimately deepen their relationship with customers during turbulent times or erode it. Cell C has a customer first approach which has earned us the reputation for being a consumer champion.  

In recognition, we have received the Overall Telecommunications Industry Award at the Ask Afrika Orange Index® Awards for customer service two years in a row.


Most companies have a blend of high tech and high touch CX systems. But, our uncertain economic and social climate mean that businesses need to go back to the basics that drive a strong CXM ecosystem, where the human experience is essential. And, while doing so, mitigate risk. This requires leveraging information resources that are on hand, while adapting the CXM ecosystem to enable a long-term view and maximising operational alignment.

An ever-increasing demand for connectivity, especially data, along with a tough economic climate means that customers will remain loyal only if they’re receiving value, good network coverage and excellent customer service from their mobile provider. Cell C will present a unique perspective on operating within a shrinking economy while implementing a customer first business strategy.

Cell C’s progress on its turnaround strategy has focused on operational efficiencies. The mobile industry in South Africa is highly competitive, with low subscriber loyalty as they look to secure the best deal and service. Products don't pay you money. Customers do. So why do we build P&Ls around product lines? We should be building them around customers.

About the speaker

Zafar (known as Zaf) Mahomed is the Chief Financial Officer at Cell C. He joined the company in December 2018 and has over 20 years of finance and business experience. 

He has worked in a cross section of industries including manufacturing, retail, financial, real estate, medical, hospitality, mining equipment, FMCG and QSR. He comes with a wealth of multinational experience particularly in mergers and acquisitions, strategy development and change management.

Before joining Cell C, Mahomed was the Chief Financial Officer of McDonald’s South Africa and prior to this he held various top management positions including Chief Financial Officer of Ellerines Holdings, Financial Director of Johnson & Johnson and several senior roles at Tongaat Hulett.

Mahomed is a qualified Chartered Accountant (SA) and holds a Masters in Business Leadership from UNISA. He received his Bachelor of Commerce degree from the University of Natal and an Honours degree in Accounting from UNISA.